# Elevating Daily Fashion: An Inside Look at Livehaf and the Senior Creative Content Strategist Role
Livehaf has firmly established itself as a cornerstone of the Indonesian fashion e-commerce landscape. Originally conceived under the moniker "Live Healthy and Fit," the brand began its journey in the fitness apparel sector. Since 2017, the company has successfully pivoted its focus toward high-quality, accessible "Daily Wear." Since its inception in 2015, Livehaf has built a reputation as one of the most trusted and recognizable fashion entities on Instagram, specifically catering to office professionals and everyday individuals who prioritize stylish, affordable apparel without compromising on quality. As a growing SME, Livehaf is driven by a singular, ambitious vision: to become a premier global fashion brand through the continued support and loyalty of its community.
## The Role of a Senior Creative Content Strategist
At Livehaf, the Senior Creative Content Strategist serves as the heartbeat of the creative department. This role is not merely about managing tasks; it is about transforming abstract concepts into high-performing, compelling content that resonates with our audience. By bridging the gap between strategy and execution, you will ensure that every piece of content produced is culturally relevant, platform-optimized, and aligned with our brand identity.
Core Objectives and Responsibilities
To succeed in this position, you must be as passionate about pitching ideas as you are about the creative crafting process. Your daily responsibilities will include:
* Pre-Production Leadership: Tailor strategies for diverse platforms, manage logistical checklists, and conduct thorough fact-checking to ensure all production plans—covering products, talent, locations, and properties—are flawless.
* Talent and KOL Management: Identify and categorize models and Key Opinion Leaders (KOLs) across various sectors. You will lead outreach efforts, foster meaningful professional relationships, and negotiate partnership agreements that benefit both the brand and our partners.
* Content Production Oversight: Work in close collaboration with the Assistant Creative Content Supervisor and Senior Videographer to push the boundaries of viral content within the fashion retail space.
* Operational Excellence: Maintain organized digital and physical databases for creative materials, manage expense reports, and ensure all supporting documentation is easily accessible to the team.
* Creative Execution: Manage the copywriting, batching, and uploading of content for TikTok and Instagram, while personally writing at least eight original TikTok scripts per month.
* On-Site Support: Oversee the logistical flow during photoshoots, including the preparation of products, properties, and accommodations to guarantee a seamless production experience.
## Qualifications for Success
We are seeking a dynamic professional who thrives in a fast-paced environment and possesses a unique blend of creative intuition and technical strategy. To qualify for this role, you must meet the following criteria:
1. Educational Background: A Bachelor’s degree in any field.
2. Professional Experience: At least two years of proven experience in a creative content strategist capacity, supported by a strong portfolio.
3. Platform Mastery: Advanced knowledge of TikTok algorithms, current cultural trends, and experience in directing, scriptwriting, and copywriting for short-form video.
4. Soft Skills: Exceptional organizational skills, high attention to detail, and the ability to maintain composure when managing high-stakes engagements with talent and ambassadors.
5. Analytical Ability: A keen eye for data-driven insights to evaluate new trends and offer actionable content recommendations.
6. Logistics: The ability and willingness to work full-time (five days a week) at our office in BSD, Tangerang, Banten.
## Joining the Livehaf Journey
Joining the Livehaf team means stepping into a culture that values innovation, rapid growth, and the ability to adapt to a changing digital landscape. If you have a deep understanding of Indonesian social media culture and a track record of delivering excellent creative work, we invite you to help us elevate Livehaf to the global stage. This is an opportunity to shape the visual identity of a brand that touches the lives of thousands of customers every day.